About the Founder


LaTonya Wallace-Conyers, a native of Williamsburg, Virginia has a passion for photography and for helping entrepreneurs to expand their businesses. After six years of providing professional photography services to businesses and personal clients, LaTonya decided to rebrand her photography business and became the founder of ALC Concepts, LLC in January 2017. In addition to providing professional photography services, ALC Concepts, LLC is a business management company that provides resources to entrepreneurs and small businesses to help streamline processes and workflow while maximizing daily productivity and increasing revenue.

Blessed with an entrepreneurial spirit, LaTonya maintained her twenty-year corporate career in Human Resources and Administrative Management while building her business. Her experience includes working as a Human Resources Professional with Sentara Healthcare, a Distribution Manager with Smithfield Specialty Foods Group, and an Administrative Manager for Wyndham Hotels & Resorts (formerly known as Fairfield Resorts).

LaTonya studied Business Management at Strayer University, photography at Thomas Nelson Community College and received a certificate in Human Resources Management at Villanova University.


LaTonya’s parents taught her the importance of giving back to the community through volunteering. She volunteers with the Greater Williamsburg Chamber and Alliance Workforce Committee and participates in the United Way Day of Caring. She is member of the LEAD of Greater Williamsburg Leadership Program (Class of 2019), hosted by the Greater Williamsburg Tourism and Alliance. LaTonya serves as the Multi-Media and Marketing Ministry Leader for New Zion Baptist Church where she leads marketing efforts to help expand the church’s ministry.

LaTonya enjoys spending time with family and friends, and learning new gadgets and technology. Some might say LaTonya can be a complete hoot. She currently resides in the City of Williamsburg with her husband, Anthony Conyers III, and their beautiful two-year-old daughter, Avery.